Getting Funded: An evidence-based process for finding and closing venture capital investors for your startup

If you are an entrepreneur, founder, or startup CEO looking to pursue top-tier Series A or B Venture Capital firm, good luck. You must know that a “good pitch deck” is just the tip of dark and deep nuanced iceberg. Things are different now. By starting early, you can avoid many of the ways that CEOs fail to close their investment rounds.

Raising money is a long and arduous process. Candid feedback during due diligence is rare. Potential investors are always positive as they learn from you.

For first time CEOs, 94% of them will pass on your investment opportunity. You need an venture capital insider with expert guidance who can predict and prepare work arounds and strategies for the challenges you will face

This book targets that need and breaks down the challenges into roadmaps, plans, representations with new forms of evidence answers to hard questions. This allows you to fill many gaps, rehearse the logic, prepare your team to deliver the ultimate process and delivery to win funding from competing venture capital firms.

Do you know….

  1. How to find the right VCs for your stage, target market, industry?

  2. What has to be in place and rehearsed before a first call to a VC?

  3. What process gives you control of timing for competing term sheets?

  4. The scope of data room documents that must be in place early?

  5. Evidence you need for product status, milestones, testing and demos?

  6. How to use customer interviews even from POCs and trials?

  7. How to divide up team presentations for maximum positive impact?

  8. How to display business milestones, metrics, evolution, outcomes?

  9. How much Artificial Intelligence (AI) in the product is enough?

  10. How much competitive intelligence you should display?

  11. What narrative proves you have predictable revenue growth?

  12. How to encode industry, customer knowledge into your GTM strategy?

  13. How your use of funds unlocks potential and revenue growth rate?

  14. How to show where you have reduced risk?

  15. How to show honesty, humility and trustworthiness?

  16. How domain expertise accumulates in product depth and differentiation?

 Useful for…

  • CEOs, Board members, advisors and management teams

  • Founders considering starting companies to plan for what is ahead

  • University Graduate level MBA and Entrepreneurship programs

  • Repeat CEOs now in current challenging market conditions

    Depth of origin

  • Experience from 300+ VC investment evaluations 35 completed investments

  • Applied lessons learned from positive and negative exits, failed companies, stalled and flatlining companies. The confusion matrix.

    Book features

  • Wide margin pages to annotate as journal

  • Many diagrams, charts, tables to inspire your slides with convincing logic

  • 11” x 8.5” Softcover 156 pages, 47 diagrams, graphs, and charts